The name goes back to GEICO’s first customers in 1936 who were government employees and Military personnel. Founder Leo Goodwin went into business determined that he could deliver automobile insurance at reduced prices by selecting prime customer groups and marketing directly to them. Goodwin succeeded in driving down operating costs and passed on the savings to policyholders up front as discounts. GEICO continues to find ways to manage its business costs in order to offer savings to customers today.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, boats, homes, apartments and mobile homes. Personal umbrella protection is also available.

Customer Base

6 million auto policyholders and growing
GEICO insures more than 10 million vehicles

In 1996, GEICO became a subsidiary of Berkshire Hathaway, headed by Warren Buffett, one of the country’s most successful investors. Fortune magazine recently named Berkshire’s property-casualty insurance operation the most admired in the country.